A New Interpretation

Polar’s new campaign film is unique. The music is specially composed for Polar and a reinterpretation of Bob Dylan’s song Shelter from the Storm. In Swedish, it’s been given the title Världen utanför (The World Outside). The song is performed by Albin Lee Meldau, who became widely known to the public through his participation in the Swedish TV show Så mycket bättre (So Much Better).

The film showcases what freedom means to different people and highlights that Polar is a true key to freedom. As a retailer, you are welcome to use the film on your social media, website, and in other contexts such as customer events and happenings.